Mortgage broking is what I do every day. But 25 years across large corporates — in product, data, and analytics — means I occasionally take on selective advisory work with founders building things I believe in.
Helping founders make sharper decisions about what to build, what to defer, and what to kill. Particularly useful when navigating financial services or property-adjacent products.
Building the data infrastructure that will matter in 18 months, not just what's needed today. From metrics frameworks to analytics stack decisions.
Specifically for products targeting the property, finance, or international professional market — a space I understand from the inside.
I only take on work with founders whose products I'd genuinely use or recommend to a client. That keeps the bar high and the advice real.
This isn't a consulting firm — it's a conversation. If I can help, I'll tell you how. If I can't, I'll say that too and point you toward someone who can.
Engagements are typically a series of focused sessions rather than a retainer, scoped to a specific problem or decision.
Side quests are by introduction or direct approach. If you're building something in property, finance, or adjacent spaces and think I could help, get in touch.